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The Role of Expert Power Users in Development and Deployment

About the author:

Natali is IR’s Marketing Tech Nerd, working with our various CRM and marketing automation systems, analysing our endless amounts of data, and helping to create a Community for our Customers.


More From Natali Talevski
About the author:

Natali is IR’s Marketing Tech Nerd, working with our various CRM and marketing automation systems, analysing our endless amounts of data, and helping to create a Community for our Customers.


More From Natali Talevski
20-Apr-2017
The growth of social media, forums and online communities has made it easier to access information and experts in any field. Businesses have benefited from user groups of their products and services cropping up online where users chat to one another sharing questions, answers and tips. Users themselves benefit as they get the answers from other like-minded users.  

What is a Power User? 

A power user is a highly advanced and experienced user of a system; in our case software. Power users are usually early adopters, tend to use advanced product features and sometimes play a part in designing various features and functions. They will often push the systems to their limits and be the first to pick up on bugs and nuances. Power users are very comfortable with the system, they'll know the fastest way to do things and ways around things too. They're likely to tinker with the system to adapt it to their own specific needs.      

Why Tech Companies Love Power Users 

Power Users know the product inside out - know its tricks, bugs and quirks - and its this knowledge that aids in developing better products. Power users are quick to point out where there are weaknesses and strengths, which may guide later versions.  
 
Power users understand how a user will instinctively use the product and this input is invaluable to developers. When you sit on one side of the fence it can be hard to understand what things look like from the other side.  
   

Benefits of a User Community to Customers 

It gives customers access to unbiased experts they would never have had the chance to speak to in years gone by. In many instances it may give them a peer group that doesn't exist in their organisation – people to bounce ideas off of, and get feedback and advice from. User communities can also give answers to questions faster than ever before, regardless of where in the world people are. 
 

Status of Power Users  

People want to share their knowledge with others, and a user community showcases what they know, making them more attractive to employers and others in the industry. Many companies award badges of honour to their advanced users, for example the Microsoft MVP (Most Valuable Professional) is a prestigious accolade and members enjoy an elite status. It lifts their profile as experts in their field.  

Here at IR, we have our very own user group, with many power users from around the world sharing valuable insights daily on our Customer Community. Those in the Community benefit from the experience of the collective group, and become experts themselves as they share their knowledge with others.  

Check out the IR Customer Community here.
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About the author:

Natali is IR’s Marketing Tech Nerd, working with our various CRM and marketing automation systems, analysing our endless amounts of data, and helping to create a Community for our Customers.


More From Natali Talevski